Hannah asked for a graphic identity for her new babysitting business, with a set of branding assets to be used on her various social media platforms. The brief was very open, with the only requirement being that I provided a logo which had a childcare themed illustration. I chose to create a brand identity which would really highlight the theme of 'care', using vibrant pastel colours and charming hand-drawn illustrations to bring Hannah's caring nature to the forefront of the brand.